Ittihad Strategy


Ittihad’s business strategy aims at establishing & operating economically diversified portfolios, either independently or in collaboration with leading companies.

The group primarily focuses on devising a market-driven approach that is guided by quality, creative solutions and best practices. This enables the group to stay ahead of competition by setting standards in every line of business.

Ittihad creates a multitude of prospective opportunities and converts them into commercially profitable ventures. The group continues to rise and enhance the competency level of its management and employees through structured training and career development opportunities. This has successfully helped Ittihad to venture into several strategic partnerships with prominent regional and international companies, and benefit from their technical knowledge and experience. Ittihad’s astute and diversified investments have successfully led to the effective creation of new prolific segments, positively impacting the group’s overall corporate strategy.