Marine Plywood’ and White Wood (Timber)
Union Rebar Factory (URF) is currently participating in construction of major infrastructure, residential/commercial buildings and hospital projects in the UAE. As part of its expansion strategy, URF has recently introduced new product categories that include ‘Marine Plywood’ and White Wood (Timber), with focus on the fast-moving Stock Keeping Units (SKU) in each product category.
The wood category will complement the sales of Rebar since it caters to the same market segment of building contractors. In 2012, URF plans to start building a strong & profitable mix of categories in the current business scenario it operates in. The management strives to offer added value services to their customers so they can purchase more than one type of product /category from the same supplier “a one-stop-shop advantage”.
Established in 2005, Union Rebar Factory (URF) operates one of the latest, and most advanced steel bar cut & bend facility. URF also trades in straight steel bars and provides integrated reinforcing steel solutions in the UAE.